01
Digipop
She's Live
Your next sale.
Already on your list.
Turn first-time buyers into returning customers.
Email & SMS. Strategy to send. All Grey.
200M+
Revenue generated
280+
Clients served
40×
Average ROI
THE EMAIL EDIT / 01—07
Different brands.
Distinct inboxes.
Scroll inside an email.
Swipe across to find your next favourite.
02
Heaven Tallow
Dad doesn’t need another mug
03
Give a Shit
Welcome to the pack
04
DS Dream
Welcome to DS Dreams
05
Pawppy
Cozy 3.0 drop
06
Punter
CONFESSIONS OF A RANGEFINDER ADDICT
07
This Gen Sucks
HR would hate this
SEVEN BRANDS. SEVEN DIFFERENT WORLDS.
Not a flow.
A decision system.
Event data becomes eligibility, branching, creative and measurement. Explore four production-grade journeys.
01 · EVENTList subscribedPop-up · quiz · checkout opt-in
02 · ENRICHResolve customer profileConsent + purchase history + source
03 · ELIGIBILITYCheck before every sendMarketable, not in checkout, no order in 24h
04 · ROUTEEnter the right lanePriority + mutual exclusions applied
New prospect
0 orders · high intent
- T+0
Deliver promise + frame the brand
EMAILif eligible → - T+1D
Category education from browse signal
EMAILif eligible → - T+3D
Proof matched to acquisition source
EMAILif eligible → - T+5D
Offer expiry only if unconverted
EMAIL + SMS
Existing buyer
1+ orders · re-subscribed
- T+0
Welcome back without first-order offer
EMAILif eligible → - T+2D
Cross-sell from last-order taxonomy
EMAILif eligible → - T+4D
Education based on product owned
EMAIL
VIP / high intent
VIP, quiz-qualified or 2+ sessions
- T+0
Personalised collection entry point
EMAILif eligible → - T+12H
Dynamic proof + concierge reply path
EMAILif eligible → - T+2D
High-intent nudge if no checkout
SMS
GLOBAL EXIT / SUPPRESSIONPurchase, unsubscribe, hard bounce, active checkout flow
PRIMARY MEASUREMENTFirst-order rate · time to purchase · margin
ACTIVE EXPERIMENTSource-based opener × offer holdout
Illustrative architecture. Exact timing, consent, prioritisation and eligibility are configured against each brand’s data and economics.
The Q4 campaign calendar.
Twenty planned email and SMS touches every month—sequenced around customer intent, promotional pressure, shipping cutoffs and the next purchase.
OCTOBER OBJECTIVEBuild intent before the promotional peak
Flows remain live underneath the campaign layer. Purchasers exit promotional sequences immediately.
MONTUEWEDTHUFRISATSUN
1
EMAIL
Q4 starts here
2
3
EMAIL
Holiday preference quiz
4
5
SMS
VIP list opens
6
EMAIL
Gift finder teaser
7
8
EMAIL
Bestseller gifting edit
9
10
EMAIL
Customer story: why it lasts
11
12
EMAIL
How to choose the right one
13
14
EMAIL
Gift bundle reveal
15
16
SMS
Early access reminder
17
EMAIL
VIP early access
18
19
EMAIL
Gift guide by recipient
20
21
EMAIL
Solve the top buying objection
22
23
EMAIL
Gifting proof from customers
24
SMS
VIP perk ending
25
26
EMAIL
BFCM preview
27
EMAIL
A note from the founder
28
EMAIL
Your saved picks
29
EMAIL
Most gifted this week
30
SMS
VIP list closes tonight
31
EMAIL
November starts now
SEGMENTATIONRFM × product affinity
VIP, prospect, buyer, lapsed and non-buyer rescue audiences.
FREQUENCYOne global pressure cap
Campaigns yield to higher-intent checkout and post-purchase messages.
MEASUREMENTIncrementality and margin
Holdouts separate true lift from revenue that would happen anyway.
ROUTINGPurchase changes the plan
Orders, inventory and shipping region update the next eligible send.
The work looks good.
The numbers matter.
Let’s talk about your brand Digipop
Nostalgia, with a new point of view.
Camera launches brought together through playful typography, collages and a distinct visual world.
Book a callFlows in 7 days.
Momentum all month.
Start the conversation 01
Days 1–2
Your retention plan, mapped.
We get access, review the account and turn the opportunity into a clear build plan.
- Account audit, integration and tracking checks
- Customer segments and a complete flow map
- Brand voice, design direction and offer alignment
02
Days 3–7
Your flows, completed by day seven.
Copy, design, build and QA. The core customer journeys are ready within the first week.
- Welcome, browse, cart and checkout abandonment
- Post-purchase, replenishment and winback flows
- Behaviour splits, exclusions, links and mobile QA
- Approval and launch checklist for every flow
03
Days 8–30
Campaigns live. Learning underway.
With the foundations built, we put the calendar into motion and improve what is live.
- First monthly campaign calendar and creative
- Segmented sends and the first A/B tests
- Deliverability and flow-performance reviews
- Day-30 report with the next month’s priorities
Your retention team.
Everything covered.
Lifecycle flows01 / 06
A complete system for the moments between discovering your brand and buying again. We plan the logic, write the copy, design the emails and build the flows in your account.
- Welcome, browse, cart and checkout abandonment
- Post-purchase, replenishment and winback
- Behaviour-based splits, exclusions and send checks
A welcome worth
scrolling through.
Give a Shit · Welcome series
Make the welcome unmistakable.
The opening pairs “Welcome to the pack” with a 10% offer, a visible code, and a yellow shopping button. The dog and product photography establish the brand immediately.
Welcome to the pack
InboxGive a Shitto me
What changes after
the first order?
Enter four numbers from your store. We’ll compare the money left after product cost and the same acquisition cost.
ONE CUSTOMER$10one order→$882.4 orders
Same CAC. More value from the customer you already paid to acquire.
Try your numbers
Profit left after CAC
Revenue × gross margin, minus the cost to acquire that customer.
Left after product cost and CAC.
Across 2.4 purchases with CAC paid once.
RETENTION ADDS$77
A simple directional model before fulfilment, returns and overhead.more contribution from each acquired customer.
Same channel.
Three ways to run it.
Who owns the thinking, who does the work, and what happens when the account needs to move faster?
Grey
A team that grows with you.
Strategy, copy, design, and execution. One senior team, paid through a capped share of the email revenue it generates.
- How you pay
- Capped revenue share
- Upfront cost
- No setup fee or retainer
- Commitment
- Month to month
- Ownership
- Your account. Your work.
Retainer agency
A fixed fee for a defined scope.
A familiar model when you want a set monthly scope. Compare the actual work, approval process, and team behind the account.
- How you pay
- Fixed monthly fee
- Upfront cost
- Depends on the agency
- Commitment
- Check the agreement
- Ownership
- Confirm before signing
In-house hire
Build the capability in-house.
Your own team and day-to-day capacity. You manage the hiring, tools, creative direction, and coverage as the program grows.
- How you pay
- Salary and tools
- Upfront cost
- Recruiting and onboarding
- Commitment
- Ongoing employment
- Ownership
- Internal team and process
REVIEWS
In their own words.
They picked up our brand voice quicker than I thought possible, and the recent designs have been so good that I've started using them on our social channels too. The team is fast to respond, takes initiative, and knows our niche better than most agencies we've worked with. Email now brings in more than 40% of our total revenue, and I don't have to worry about it at all. I just trust that it's taken care of.
They picked up our brand voice quicker than I thought possible, and the recent designs have been so good that I've started using them on our social channels too. The team is fast to respond, takes initiative, and knows our niche better than most agencies we've worked with.
Email now brings in more than 40% of our total revenue, and I don't have to worry about it at all. I just trust that it's taken care of.
Our main worry with agencies was brand voice. Nobody had ever gotten it right, and it always sounded off. Well Copy got it right within the first few emails. They went through our ad creatives, learned our tone, and matched it perfectly. Working with them is smooth. We always know what's happening, approvals are simple, and email is no longer something we stress about. The results are clear: email and SMS now bring in close to 40% of our total store revenue. We've already referred Well Copy to more than a dozen other brands.
Our main worry with agencies was brand voice. Nobody had ever gotten it right, and it always sounded off. Well Copy got it right within the first few emails. They went through our ad creatives, learned our tone, and matched it perfectly.
Working with them is smooth. We always know what's happening, approvals are simple, and email is no longer something we stress about.
The results are clear: email and SMS now bring in close to 40% of our total store revenue. We've already referred Well Copy to more than a dozen other brands.
What I value most about the Well Copy team is that they focus on results. They talk about them, care about them, and deliver them. No excuses, no justifications. They've grown our real results and real revenue from email.
What I value most about the Well Copy team is that they focus on results. They talk about them, care about them, and deliver them. No excuses, no justifications.
They've grown our real results and real revenue from email.
They understood our brand voice much faster than I expected, and their recent designs have been excellent. We now use them on our social media too. The team replies quickly, brings ideas to the table, and knows our niche better than most. Over 40% of our total revenue now comes from email, and I no longer have to manage it. I know it's in good hands.
They understood our brand voice much faster than I expected, and their recent designs have been excellent. We now use them on our social media too. The team replies quickly, brings ideas to the table, and knows our niche better than most.
Over 40% of our total revenue now comes from email, and I no longer have to manage it. I know it's in good hands.
To say the least, Max and his team delivered. All of our Klaviyo metrics have improved, ranging from deliverability to revenue per recipient. He is thoughtful, ethical, and is always trying to demo new technologies and platforms to help bolster email and sms performance. Most importantly, Max cultivates his relationships with his clients, and I am happy to say that he has become a good friend of mine. As you can probably tell, I, along with the rest of our team at LIVFRESH, plan to work with Max for a long time to come.
To say the least, Max and his team delivered. All of our Klaviyo metrics have improved, ranging from deliverability to revenue per recipient. He is thoughtful, ethical, and is always trying to demo new technologies and platforms to help bolster email and sms performance. Most importantly, Max cultivates his relationships with his clients, and I am happy to say that he has become a good friend of mine.
As you can probably tell, I, along with the rest of our team at LIVFRESH, plan to work with Max for a long time to come.
Let’s talk about
your brand.
Frequently asked questions.
What stops you blasting discounts to inflate your cut?
The cap, mostly. Once we hit it, another send earns us nothing — so there's no upside in burning your list. Beyond that, a torched list means you leave in month four, and we'd rather have you for three years. If you ever think we're over-sending, say so and we'll cut the calendar.
Who actually does the work — will I get a junior?
No. We're small on purpose. The people on your first call are the people writing your emails. That's the main reason we only take a few brands at a time.
You're not in my timezone. How does that work?
We overlap with US mornings and reply within a working day. Everything lives in writing — the calendar, the briefs, the reasoning — so you're never waiting on a call to know what's happening. Most clients end up preferring it to chasing someone for a meeting.
What happens to the work if I leave?
It's built inside your Klaviyo account, so it's already yours. No export fee, no handover charge, nothing held hostage. Cancel whenever — the flows keep running.
We already have flows built. Do you start over?
Usually not. Most accounts don't need rebuilding, they need rewriting and pruning. We'll tell you honestly which of yours is worth keeping.
How long before I see anything?
Your core flows are completed within seven days of kickoff: copy, design, build and QA. They go live after your approval. Campaigns and testing follow through the rest of the first month; performance is reviewed over time, not promised in advance.
What access do you need?
A limited-role Klaviyo login and read access to Shopify. Nothing else, and it comes off the day you ask.