Look, the customer lifecycle journey isn’t a sprint; it’s a marathon with snack breaks. Think of it as the dating game of marketing. Sure, flashy ads might get customers through the door, like a peacock’s flashy tail feathers. But if your entire business model is hanging on the thread of paid traffic alone, you’re one Google algorithm away from becoming yesterday’s news. It’s like having a one hit wonder; fun for a moment, but you don’t want to be the Macarena of ecommerce. So, how about focusing on the main stages that matter? Let’s create a love story with your customers that rival a rom-com, minus the awkward moments.