Introducing Our System
Grey Email Mastery
Welcome to this critical stage of your training at Grey Emails. You’ll gain valuable social media and client understanding skills here that will apply not just in our company, but across all digital marketing sectors.
The learning curve may seem steep, but your commitment and attentiveness will guide you through. Embrace the challenge, and I’m sure you’ll excel in the final assessment.
This training is a stepping stone towards success in the broader digital marketing world. Best of luck, and I look forward to welcoming you to our team.
Expectations and Reward – Level 1
Grey Marketing Agency
In the first module, you will be introduced to the fundamentals of e-commerce and email marketing. You will also learn about Klaviyo, a popular email marketing platform. Additionally, you will explore working with clients and understand the concepts of flows and campaigns.
Understanding Basics – Level 2
Grey Marketing Agency
During the second module, you will dive into the basics of flows. This includes integrating Shopify and Klaviyo, creating your first flow, and gaining an overview of flow structures. You will also learn to use the Drag and Drop Editor, both in its basic and advanced forms. Understanding email anatomy and the use of dynamic blocks and product blocks will be covered as well.
Dropshipping Model – Level 3
Grey Marketing Agency
In the third module, you will explore advanced topics related to flows. This includes understanding flow filters, trigger filters, and conditional splits. You will also learn about smart send, UTM tracking, additional filters, and setting up abandoned cart tracking.
Brands Model – Level 4
Grey Marketing Agency
During the fourth module, you will focus on campaigns. You will learn how to create your first campaign, work with lists and segments, and send your campaign effectively. Additionally, A/B testing for campaigns, campaign strategy, and creating a campaign calendar will be covered.
Problems Emails solve – Level 5
Grey Marketing Agency
In the fifth module, you will learn about popups and deliverability. You will explore how to create your first popup, understand the difference between delivery and deliverability, and discover best practices for improving delivery rates. Setting up a dedicated sending domain, checking spam score, and warming up your email will also be discussed.
Insta Outreach 101 – Level 6
Grey Marketing Agency
During the sixth module, you will focus on copywriting and design. You will be introduced to the fundamentals of copywriting, including copywriting formulas and understanding the customer’s perspective. You will also learn about creating effective copies for flows and campaigns and using ChatGPT for copywriting. Additionally, you will explore design inspiration for your emails.
Niche Offers/Deals – Level 8
Grey Marketing Agency
During the eighth module, you will learn the process of reaching out to potential clients. This includes setting up your Instagram profile, finding the right people to outreach, and understanding the proper way to send direct messages (DMs). You will also explore the concept of reciprocity, closing your first client, and understanding the do’s and don’ts of outreaching.
Strategy Library – Level 9
Grey Marketing Agency
In the final week, you will learn how to build your own agency. This includes an introduction to ClickUp, a project management platform. You will learn how to build spaces and folders, create tasks and templates, and effectively utilize different views. Additionally, you will gain insights into building a scalable business by implementing standard operating procedures (SOPs).
A Day at Work – Level 11
Grey Marketing Agency
In the final week, you will learn how to build your own agency. This includes an introduction to ClickUp, a project management platform. You will learn how to build spaces and folders, create tasks and templates, and effectively utilize different views. Additionally, you will gain insights into building a scalable business by implementing standard operating procedures (SOPs).