FAQs
Most frequent questions and answers
A spam score is a measure of how likely your email is to be marked as spam by email providers. It’s based on various factors, including your email content and sending behavior. A high spam score can hurt your deliverability, so it’s important to keep it low.
Klaviyo doesn’t directly provide a spam score, but you can use the ‘Check Spam’ feature when editing an email to check for potential deliverability issues. You can also use external tools that give a spam score based on your email content.
To lower your spam score, avoid spammy practices (like using all caps or exclamation marks in your subject line), use a reputable sending domain, send to opted-in recipients only, and create high-quality content. Also, regularly clean your email list and remove recipients who don’t engage with your emails.
It’s a good idea to check your spam score whenever you create a new email or make significant changes to your email content or sending practices.