FAQs
Most frequent questions and answers
Flow filters in Klaviyo allow you to control who enters a flow and at which point. For example, you can use a filter to only let customers who have made a purchase enter a post-purchase follow-up flow.
When you’re setting up or editing a flow, you can add a filter by clicking on the ‘Add a Filter’ button in the trigger settings. You can then define the filter conditions based on various attributes or behaviors.
Yes, you can set up multiple filters for a flow trigger, and a person will have to meet all the conditions to enter the flow.
Flow filters allow you to send targeted, personalized emails within your flows. For example, you can set up separate flows for different segments of your audience (like new customers vs repeat customers) using different filter conditions.