Level 4 - Campaigns

The fourth module of the course focuses on campaigns in email marketing. You will learn the process of creating your first campaign, including selecting the target audience and crafting compelling content. Working with lists and segments to ensure effective campaign reach is covered. The module also covers techniques for sending campaigns efficiently and optimizing delivery. A/B testing is explored to experiment with different elements for improved campaign effectiveness. Developing a campaign strategy aligned with marketing goals and creating a campaign calendar for organized scheduling are emphasized. By the end of the module, you will possess the skills to create successful email campaigns, optimize engagement, and achieve desired results.

Creating your First Campaign

By Ayush Shrestha

Lists and Segments

By Ayush Shrestha

Sending your First Campaign

By Ayush Shrestha

AB testing for the campaign

By Ayush Shrestha

Campaign strategy and Campaign Calendar

By Ayush Shrestha