W4.C3: Sending your first campaign

Grey Email Mastery

Expertise level – 1/5

Task Discription

In this video you will learn scheduling and reviewing your first campaigns. 
There are no tasks for this video, but try going through the external resouces.

Other Useful Resources

How to Prepare for Your First Campaign Send

Klaviyo community is a great way to get help, building habit of using klaviyo’s authentic resources to learn or solve ongoing problems.


Most frequent questions and answers

Once you’ve created your campaign and your email, you can send the campaign by clicking ‘Review & Send’ in the campaign editor. After reviewing your campaign details and email, click ‘Schedule Campaign’, and choose ‘Send Now’ to send it immediately or schedule it for a future time.

Before sending your campaign, check your audience (the list or segment you’re sending to), your email content and design (make sure all links work), your subject line and preheader text, and your sending schedule. You may also want to send a test email to yourself or a colleague to check how it appears in the inbox.

If you notice a mistake after scheduling your campaign but before it’s sent, you can go to the campaign in the Campaigns tab and click ‘Pause & Edit’ to make changes. If the campaign has already been sent, you can’t recall or edit it, but you can send a follow-up email to correct the mistake if necessary.

Yes, Klaviyo updates campaign analytics in real time, so you can track opens, clicks, and other metrics as soon as the campaign starts sending.