W4.C2: List and Segments

Grey Email Mastery

Expertise level – 1/5

Task Discription

In this video you will learn about list and segment. 
After you complete the video, i want you to go and create all the mentioned Segements in your Klaviyo account.

Other Useful Resources

What are Lists and Segments in Klaviyo? | Tutorial [2021]

In this video, Email experts have dived deep into klaviyo’s list and segment.


Most frequent questions and answers

In Klaviyo, a list is a static group of contacts that you manually add or remove, while a segment is a dynamic group of contacts that automatically updates based on certain conditions that you set.

To create a list, go to the Lists & Segments tab and click ‘Create List/Segment’. Choose ‘List’, give it a name, and then you can add contacts to the list manually, by uploading a file, or through a signup form. To create a segment, choose ‘Segment’ instead and set up the conditions for the segment.

Yes, you can send campaigns or flows to a segment, just like a list. In fact, segments can allow for more targeted and personalized emails because they automatically update based on the conditions.

Lists can be useful for one-off emails or for groups of contacts that don’t change often, while segments are useful for ongoing campaigns or flows and for groups of contacts that change based on their behaviors or attributes. By using both effectively, you can ensure that the right emails get to the right people at the right time.