Most frequent questions and answers
Conditional splits in Klaviyo are used within a flow to branch the flow based on certain conditions. They allow you to send different emails or perform different actions depending on the recipient’s attributes or behaviors.
When you’re editing a flow, you can add a conditional split by clicking on the ‘+’ button in the flow timeline and choosing ‘Conditional Split’. You can then set up the conditions for the split.
Yes, you can set up multiple conditions in a conditional split, and a person will have to meet all the conditions to follow that branch of the flow.
You could use a conditional split to send different follow-up emails depending on whether the recipient opened the previous email, to offer different product recommendations based on the recipient’s past purchases, or to offer a discount only to customers who haven’t made a purchase in a while.