W2.C6: Understanding Email Anatomy

Grey Email Mastery

Expertise level – 1/5

Task Discription

In this video you will learn about anatomy of email and understand how a basic structure of an email is created. After you complete the video, i want you to go and checkout different types of emails from reallygoodemails.com

Other Useful Resources

The Anatomy of an Email

In this video, Aplo group will go over the anatomy of an email and how to keep your audience engaged while reading an email! 


Most frequent questions and answers

Key parts of an email include the subject line, preheader text, header (with logo or brand name), main body (with content and images), call-to-action, footer (with contact information, social links, and unsubscribe link), and the email signature.

An effective subject line is concise, clear, and compelling. Personalization and relevance to the recipient can improve open rates. Also, testing different subject lines is a good practice.

The preheader text is the short summary text that follows the subject line when an email is viewed in the inbox. A good preheader complements the subject line, offers additional insight into what the email is about, and can encourage the recipient to open the email.

An effective CTA is visually striking, uses action-oriented text, and clearly conveys what the recipient will gain by clicking. It should stand out in the email layout but still be cohesive with the overall design.