W1.C6: Campaigns

Grey Email Mastery

Expertise level – 1/5

Task Discription

In this video you will learn about campaigns, why and when we need campaigns. We will also dive deep into the types of campaigns.

In this video there is no particular task.

Other Useful Resources

How to create and send an email campaign

In this Blog from klaviyo, you will learn all about how to create a campaign, edit a campaign, schedule and send an email campaign. Its a 10 min read, its great if you can go through it to learn from the company itself.


Most frequent questions and answers

A campaign in Klaviyo is a one-time send email to a list or segment. It’s typically used for newsletters, promotions, or any non-automated communication.

To create a campaign:
Go to “Campaigns” then “Create Campaign.”
Give your campaign a name and select the list or segment to send to.
Choose a template or design an email from scratch.
Review and send or schedule your campaign.

A campaign is a one-time email send, while a flow is a series of automated emails. Campaigns are typically used for time-sensitive or general information, while flows are used for personalized emails based on user behavior.

Yes, Klaviyo provides detailed reporting for each campaign, including metrics like sends, opens, clicks, conversions, revenue, unsubscribe rate, and more.