W1.C6: Campaigns

Grey Email Mastery

Expertise level – 1/5

Task Discription

In this video you will take a closer look into Campaign, and you will try to understand why we need manual campaign in an ecommerce store.

In this video there is no particular task.

Other Useful Resources

5 Email Marketing Flows in Klaviyo Every E-Commerce Business Needs

In this video,  Matt has explaind the 5 crucial types of flows and has talked about how to implement them directly in your business.

eCommerce Email Marketing Tutorial: Create Shopify Automation Flows For FREE 2023

In this video, Rihab will show you how to create your Email Marketing For FREE using Shopify Automation Flows. Create Welcome Flow, Post-Purchase Flow, Winback Flow, and much more using Shopify Automation flows (100% Free Feature)


Most frequent questions and answers

A flow in Klaviyo is an automated set of emails that get triggered based on specific events or conditions. Common examples are welcome series, cart abandonment reminders, or post-purchase follow-ups.

You can create a flow by:
Clicking on “Flows” then “Create Flow.”
Selecting a pre-built flow or starting from scratch.
Adding emails and setting up triggers and rules.
Activating the flow.

Yes, you can customize your flows extensively – from the triggers, filters, and flow structure, to the email content, design, and send timings.

Klaviyo provides comprehensive reporting for each flow, which includes metrics like email sends, opens, clicks, placed orders, generated revenue, and more.