Most frequent questions and answers
Klaviyo is an email marketing platform created specifically for e-commerce businesses. It integrates with multiple e-commerce platforms and allows you to pull in various kinds of data for personalized, targeted marketing campaigns.
Klaviyo is a powerful tool for email marketing because it allows for deep data integrations, enabling highly targeted and personalized emails. It also offers features like automation, segmentation, website tracking, ROI-based reporting, pre-built autoresponders (Flows), and more.
Integration is generally a straightforward process:
Go to the Integrations tab in Klaviyo.
Find your e-commerce platform (like Shopify, Magento, etc.).
Click on Add Integration.
Follow the specific instructions for your platform, usually involving entering some form of credentials or API keys.
Some features Klaviyo offers are:
Rich integrations with e-commerce platforms.
Email automation flows.
Pre-built autoresponders or Flows.