W1.C3: Intro to Klaviyo

Grey Email Mastery

Expertise level – 1/5

Task Discription

In this video, you will take a quick tour of klaviyo, and get familiar with its interface.
After you complete the video, I want you to go set up your own klaviyo account exactly how it’s taught.

Other Useful Resources

Klaviyo vs Mailchimp | Best email marketing platform for ecommerce 2022

Kasey Luck compares Top email marketing platforms and compares benefits. Watch her rank and compare both MailChimp and Klaviyo on 5 important factors: Pricing, Email Automation, List Segmentation, Email Design Builder, and Analytics.


Most frequent questions and answers

Klaviyo is an email marketing platform created specifically for e-commerce businesses. It integrates with multiple e-commerce platforms and allows you to pull in various kinds of data for personalized, targeted marketing campaigns.

Klaviyo is a powerful tool for email marketing because it allows for deep data integrations, enabling highly targeted and personalized emails. It also offers features like automation, segmentation, website tracking, ROI-based reporting, pre-built autoresponders (Flows), and more.

Integration is generally a straightforward process:
Go to the Integrations tab in Klaviyo.
Find your e-commerce platform (like Shopify, Magento, etc.).
Click on Add Integration.
Follow the specific instructions for your platform, usually involving entering some form of credentials or API keys.

Some features Klaviyo offers are:
Rich integrations with e-commerce platforms.
Powerful segmentation.
Email automation flows.
ROI-based reporting.
A/B Testing.
Pre-built autoresponders or Flows.