W1.C2: Intro to Email Marketing

Grey Email Mastery

Expertise level – 1/5

Task Discription

In this Second video of Module 1 you will learn in-depth about Email Marketing and have a surfacial idea on what kind of  Email marketing we will be working in. 
After you complete the video, i want you to go to https://reallygoodemails.com/ and checkout some good email examples . https://reallygoodemails.com/

Other Useful Resources

Beginner’s Guide to Email Marketing

Neil is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Look at what he points as a Beginner’s Guide to Email Marketing.

Getting Started With Ecommerce Email Marketing

Ecommerce based email marketing podcast Email Einstein, by Alissa and Vira are sharing practical advice on where to start with email marketing, even if you’re a total beginner.


Most frequent questions and answers

Email marketing is a form of direct marketing that uses email to promote products or services. It helps to build relationships with potential customers, keep current customers informed and updated, offer coupons to encourage customer loyalty, and more!

Benefits include cost-effectiveness, high reach, high engagement rates, ability to personalize content, ability to segment audiences, and it’s measurable so you can continuously optimize your strategy.

There are numerous ways to build an email list. Some methods include:
Offering a free download or a newsletter sign-up on your website.
Using pop-ups or slide-ins.
Hosting events or webinars.
Adding a sign-up button on your social media profiles.

The content largely depends on your target audience and your marketing goals. It could range from product updates, newsletters, promotions, educational content, event invitations, to personalized messages and offers.

I will proceed to the remaining videos in the next response due to character limits.