Grow Your Beard: Scaling Heights with Authenticity

Grow Your Beard, a venture led by a renowned E-commerce celebrity who also runs a successful TikTok Creators business, started their journey with us at Grey Emails from ground zero. When they had just ordered their first inventory, we partnered with them, and now we stand with them as they order stock 1000 times what they started with.

Our strategy for Grow Your Beard deviated from the typical discount-led approach, mainly due to their already slim margins. Instead, we came up with an ingenious alternative – incorporating fashion tips from a popular French stylist as a popup on their website. This strategy was a clear hit, resulting in a 10% increase in signups.

The brand was already performing exceptionally well on TikTok, with several of their videos garnering up to 4 million views. Our goal was to harness this popularity and channel it into driving sales. Without any products to upsell or cross-sell, we had to rely solely on the conversion of non-purchasers – a challenging task that yielded results like never before.

Thanks to our unconventional approach, we saw a substantial 23% additional revenue coming in from emails alone. This case serves as a testament to our ability to tailor strategies to a brand’s specific needs and circumstances. With Grey Emails, Grow Your Beard didn’t just scale; it redefined the growth narrative.

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Grow Your Beard: Scaling Heights with Authenticity

Increased signups by 10%.
Scaled inventory by 1000x.
Extra 23% revenue from emails.

Spookly: Transforming Pranks into Profits

Leveraged high email open rates.
Created a macro plan for successful upselling.
Achieved 33% extra revenue from emails.