Experimentation and CRO Strategies for eCommerce Brands

By Grey Research Team Experimentation is the process of testing different ideas or hypotheses to determine what works and what doesn’t. This involves testing various elements of an eCommerce website, such as product descriptions, pricing strategies, and checkout flows. On the other hand, Conversion Rate Optimization (CRO) aims to optimize eCommerce websites to improve conversion […]

The Importance of Average Order Value (AOV) in eCommerce

By Grey Research Team As an eCommerce business, you may be wondering whether Average Order Value (AOV) really matters to your bottom line. While AOV is a critical metric for large eCommerce companies, it may not be as relevant for smaller or newer eCommerce companies. However, according to our research at Grey, AOV can have […]

How to build a profitable ecom business

By Grey Research Team Grey Email Marketing Agency conducted a research on building a profitable e-commerce business, and found seven key strategies that can be implemented by entrepreneurs to succeed in this field. The first strategy is to identify a clear and defined niche that caters to a specific group of people with a particular […]